What is Public and Cultural Diplomacy?

Understanding new international relations

Public and Cultural Diplomacy combines the practical and theoretical understanding necessary for working in the area of international relations.


Managing new international relations

Public and Cultural Diplomacy plays a role in intercultural negotiation and mediation within international institutions, organisations and agencies.

Creating international institutions and policies

Public and Cultural Diplomacy promotes the creation and development of international cultural institutions and policies and the publicising of their work.

Why study Public and Cultural Diplomacy?



The intensification of migratory fluxes and the transformation of political structures make necessary an expertise in inter-cultural facilitation and mediation to complement  juridical, political and social action in the management of migration and cultural pluralism.


Situations of conflict, war and instability urgently require policies of international cooperation and intervention to safeguard the archaeological and cultural patrimony of areas at risk.


The growing complexity of international organisations and institutions and of the contexts in which these operate requires a capacity for managing human resources, negotiation and conflict resolution.


The creation and strengthening of international cultural policies require planning and cultural promotion on a global scale, social communication by cultural enterprises, and experts in the organisation and promotion of cultural events and scientific journalism.

Why choose the Masters' Degree course in Public and Cultural Diplomacy?

Scientific tradition

The city and university of Siena boast a centuries-old tradition of learning in the political and scientific study of international relations. This course is built on the experience of various academic staff involved in projects of cultural and scientific diplomacy, and meets the needs and requirements of the new international relations.

Educational innovation

The masters’ degree in PCD integrates a solid theoretical preparation with specific practical skills and competences. The study of history, political science, geography, developmental economics and the cultural patrimony of particular areas is combined with the study of complementary disciplines to arrive at diverse formative experiences: the training of experts in public diplomacy and training for careers in cultural diplomacy.    

Work-oriented training

The courses offered balance lectures, seminars and field-work to give the student a direct experience of their chosen profession while developing the skills and know-how linked to this sector.

Career opportunities

Experts in international policy and public policy

What do they do?

Study, describe and interpret the social, political and cultural dynamics of particular areas. They play a role at different levels in the diplomatic, economic and political relations between different states, and between states and other international organisations.

Where do they work?

Administration and research departments of international governmental organisations, non-governmental organisations, think-thanks, and companies active in the area of international co-operation.

Specialists in monitoring public administration

What do they do?

Monitor and give assistance in the correct application of the treaties and rules of international organisations, evaluation of governmental agencies active in diplomatic and international relations.

Where do they work?

In the administration and research departments of international governmental organisations (Ministry for Foreign Affairs, Ministry for Cultural Heritage, customs and excise agency, cultural foundations) and of supranational organisations (in particular the European Union), supranational organisations (FAO, Unesco, etc.).

Specialists in Human Resources

What do they do?

The direction and realisation of projects for the provision of services to the public and/or the utilisation of services offered by companies active in the area of cultural policy and assistance in the international sector (humanitarian assistance, etc.)

Where do they work?

International governmental organisations, local government, cultural associations.

Specialists in Public Relations

What do they do?

Promotion and public relations for international organisations, preparation and online diffusion of texts, preparation and promotion of educational events.

Where do they work?

International governmental organisations, local government, cultural associations.

Specialists in conflict resolution

What do they do?

Exercise a capacity for mediation and conciliation; play roles alongside international administrations in the settlement of disputes and conflict resolution; cultural mediation with reference to situations of inter-cultural complexity and crisis; social mediation between interest groups and associations; other functions associated with public bodies.

Where do they work?

Territorial administrations in matters of social and inter-cultural complexity; regional and central administrations; international agencies.